Since our founding in 2000, BuzzBack has been a pioneer in developing online research techniques that provide richer understanding, depth and emotional insights. We help today’s leading and emerging brands successfully connect to consumers and optimize concepts and new product ideas. We conduct research in 25+ countries and both our techniques and researchers have been recognized by the industry, with numerous awards from the ARF, MRS/ASC, and ESOMAR.
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We break down what your consumers are thinking, feeling and saying and give you the big picture at a glance.  Here’s a sample of recent studies illustrated:

helpwanted

Please click here for the job description. Send resume & cover letter to jobs@buzzback.com to apply. 

As an Operations Intern, you will be actively involved in implementation of all projects, working closely with the Operations and Client Services team. You will be part of the Field Operations team, and your specific tasks will include the following:

• Basic survey programming

• Testing surveys to debug

• Quality control

• Checking data for fraud

• Summarizing and communicating all operational issues to the technology team

• Image production, resizing and creating images for use in surveys.

Secrets to Naming
A name says a lot about a product or brand – on both overt and subconscious levels. And choosing the right name is not easy.                                                                              
                                                                                                                                                                
At BuzzBack, we’ve conducted hundreds of naming studies across many categories in more than 25 countries. We’ll help you select the name that’s right for your product, your brand or even your company.
                                                                                                                      Learn more about our Naming Solutions                     
Typical questions we address:
                             • What does your name communicate?   
                             • Which name provides the widest creative platform?
                             • Does your name drive purchase interest?  
                             • Which name is most memorable?    
                             • What imagery and emotions does your name evoke?   
                             • Does the name work in multiple markets?      
                  Naming Solutions
eCollage Demo        Thought Bubble Demo

            
© 2012 BuzzBack LLC   l   www.buzzback.com   l   25 W 45th Street   l   New York, NY 10036   l   800.481.0878

From all of us at BuzzBack, we’d like to wish you a happy & healthy Thanksgiving Day.

{Infographic} Children & Facebook, As Told By Parents

With 8 in 10 teens owning personal computers, the increase in web surfing and rapid proliferation of social media platforms isn’t the least bit surprising. However, this makes it more difficult for parents to control what their children see and the activities they partake in. With the introduction of smart phones and tablets, Internet use and the risks that have come with it have risen concurrently.  With Facebook leading the social media revolution, we decided to see how 240 parents of Facebook users under 17 feel about the social media site when it comes to privacy and their kids.

www.buzzback.com 

We’re excited & ready to see everyone tomorrow at The Market Research Event! Stop by booth #205 for some great giveaways. 

Join Carol Fitzgerald, President of BuzzBack as she presents Understanding Patient & Physician Perspectives Around Type 2 Diabetes.


Fielded in January 2012, BuzzBack’s study surveyed patients of type 2 diabetes taking oral medication and doctors and endocrinologists treating the same in the US and UK. Highlights of the research reveal: issues around the disease, day-to-day behaviors, and feelings among sufferers and physicians.         

At BuzzBack, our innovative and engaging online research techniques will provide you with richer understanding and emotional insights to better advance your decision-making.
October 14th-16th, 2012        
Poster Sessions will take place during lunch in the Liberty Ballroom C on the Ballroom Level of the Sheraton Philadelphia Downtown Hotel.

                                                                      
Can’t make it? To request your copy of the diabetes study send an email to info@buzzback.com with the subject line: diabetes study.
                               PMRG Poster Session 
                           *Click the image above to learn more about our Poster Session

                                                         Like Us! Follow Us! Follow Us! Watch Us! 

Big Bird of course. His brand is booming!  

You talkin to me?

Most in-home use tests cover product, satisfaction and hedonic ratings. They lack the depth and imagery most helpful in understanding how consumers experience your product. How do they feel after they use the product? How do they articulate key benefits, especially in terms of how the product fits their needs? How does it impact their routine?   Our blended research™ delivers more than just key measures — we start with standard performance metrics, but then add innovative techniques such as eCollage and SceneBuilder. Plus, our new mobile phone features allow you to immediately gauge consumer reaction from photos or consumption diaries. You’ll get a more complete picture, with imagery, emotions and product descriptors to bridge the gap between product experience and communications.   For more than 12 years, our creative approaches have delivered more depth and understanding into how consumers experience products. We have helped today’s top consumer product companies align product experience and communications, to bring hundreds of products successfully to market.  

   

Our London office brought us an Olympic souvenir. It’s Wenlock! We’re sad to see the Olympics end, but thought this Huffington Post survey asking Who is the best Olympic Mascot was worth taking a look at. http://huff.to/P5TVNn Who would you vote for?