BuzzBack

Get the big picture with new INFOGRAPHICS from BuzzBack

Thu, 07 Feb 2013 12:14:35 -0500

We break down what your consumers are thinking, feeling and saying and give you the big picture at a glance. Here’s a sample of recent studies illustrated:

Are You Our Next Rockstar Intern?

Mon, 14 Jan 2013 17:24:00 -0500

Are You Our Next Rockstar Intern?:

Please click here for the job description. Send resume & cover letter to jobs@buzzback.com to apply.

As an Operations Intern, you will be actively involved in implementation of all projects, working closely with the Operations and Client Services team. You will be part of the Field Operations team, and your specific tasks will include the following:

• Basic survey programming

• Testing surveys to debug

• Quality control

• Checking data for fraud

• Summarizing and communicating all operational issues to the technology team

• Image production, resizing and creating images for use in surveys.

SECRETS to choosing a successful name...

Thu, 20 Dec 2012 15:37:00 -0500

SECRETS to choosing a successful name...:

A name says a lot about a product or brand – on both overt and subconscious levels. And choosing the right name is not easy.

At BuzzBack, we’ve conducted hundreds of naming studies across many categories in more than 25 countries. We’ll help you select the name that’s right for your product, your brand or even your company.

Typical questions we address:

• What does your name communicate?

• Which name provides the widest creative platform?

• Does your name drive purchase interest?

• Which name is most memorable?

• What imagery and emotions does your name evoke?

• Does the name work in multiple markets?

From all of us at BuzzBack, we’d like to wish you a happy...

Thu, 22 Nov 2012 11:34:31 -0500

From all of us at BuzzBack, we’d like to wish you a happy & healthy Thanksgiving Day.

{INFOGRAPHIC} Children & Facebook, As Told By Parents

Mon, 19 Nov 2012 14:41:17 -0500

{INFOGRAPHIC} Children & Facebook, As Told By Parents:

With 8 in 10 teens owning personal computers, the increase in web surfing and rapid proliferation of social media platforms isn’t the least bit surprising. However, this makes it more difficult for parents to control what their children see and the activities they partake in. With the introduction of smart phones and tablets, Internet use and the risks that have come with it have risen concurrently. With Facebook leading the social media revolution, we decided to see how 240 parents of Facebook users under 17 feel about the social media site when it comes to privacy and their kids.

www.buzzback.com

We’re excited & ready to see everyone tomorrow at The...

Mon, 12 Nov 2012 22:28:00 -0500

We’re excited & ready to see everyone tomorrow at The Market Research Event! Stop by booth #205 for some great giveaways.

Gearing up for The PMRG Institute 2012 Poster Session

Fri, 05 Oct 2012 16:53:00 -0400

Join Carol Fitzgerald, President of BuzzBack as she presents Understanding Patient & Physician Perspectives Around Type 2 Diabetes.

Fielded in January 2012, BuzzBack’s study surveyed patients of type 2 diabetes taking oral medication and doctors and endocrinologists treating the same in the US and UK. Highlights of the research reveal: issues around the disease, day-to-day behaviors, and feelings among sufferers and physicians.

At BuzzBack, our innovative and engaging online research techniques will provide you with richer understanding and emotional insights to better advance your decision-making.

October 14th-16th, 2012

Poster Sessions will take place during lunch in the Liberty Ballroom C on the Ballroom Level of the Sheraton Philadelphia Downtown Hotel.

Can’t make it? To request your copy of the diabetes study send an email to info@buzzback.com with the subject line: diabetes study.

*Click the image above to learn more about our Poster Session

The real winner from last night's debate?

Thu, 04 Oct 2012 13:44:00 -0400

Big Bird of course. His brand is booming! #brandingbuzz #takeaway

New Ways to Improve Your In-Home Use Tests

Fri, 28 Sep 2012 11:44:00 -0400

New Ways to Improve Your In-Home Use Tests:

Most in-home use tests cover product, satisfaction and hedonic ratings. They lack the depth and imagery most helpful in understanding how consumers experience your product. How do they feel after they use the product? How do they articulate key benefits, especially in terms of how the product fits their needs? How does it impact their routine? Our blended research™ delivers more than just key measures — we start with standard performance metrics, but then add innovative techniques such as eCollage™ and SceneBuilder. Plus, our new mobile phone features allow you to immediately gauge consumer reaction from photos or consumption diaries. You’ll get a more complete picture, with imagery, emotions and product descriptors to bridge the gap between product experience and communications. For more than 12 years, our creative approaches have delivered more depth and understanding into how consumers experience products. We have helped today’s top consumer product companies align product experience and communications, to bring hundreds of products successfully to market.

Our London office brought us an Olympic souvenir. It’s...

Wed, 15 Aug 2012 12:33:00 -0400

Our London office brought us an Olympic souvenir. It’s Wenlock! We’re sad to see the Olympics end, but thought this Huffington Post survey asking Who is the best Olympic Mascot was worth taking a look at. http://huff.to/P5TVNn Who would you vote for?

Watch our most recent webinar: Unpacking The Meaning of Value

Wed, 25 Jul 2012 16:33:00 -0400

Watch our most recent webinar: Unpacking The Meaning of Value

We are so excited to welcome back our UK office and our remote...

Tue, 17 Jul 2012 15:49:00 -0400

We are so excited to welcome back our UK office and our remote employees from all over the world to our NYC headquarters next week! Just thinking about it made us reminisce about last year’s event. Here are some pics from our trip on a 2 hour NYC harbor cruise. Click on the picture above and scroll through.

Find out how customers perceive VALUE across different industries.

Thu, 12 Jul 2012 12:48:09 -0400

Find out how customers perceive VALUE across different industries.:

Establishing value in the mind of your customer is one of the most important factors when marketing your product or service. There are many facets to the word value, and understanding how your customer perceives value is critical. Does it mean affordable? Quality? Price?

In this 20 minute webinar, we invite you to understand what Value means to consumers in 3 countries – US, UK, and China.

"In a recent #BuzzPoll about 40% of people said an Independence Day vacation would be too expensive...."

Mon, 02 Jul 2012 13:48:08 -0400

“In a recent #BuzzPoll about 40% of people said an Independence Day vacation would be too expensive. Has the economy impacted your plans?”

- BuzzPoll

"Got vacation plans for 4th of July? In a recent BuzzPoll, about 1/3 of BuzzBack survey takers told..."

Fri, 29 Jun 2012 15:27:18 -0400

“Got vacation plans for 4th of July? In a recent BuzzPoll, about 1/3 of BuzzBack survey takers told us they do… nearly half are going to the beach!”

- BuzzPoll

Check out our booth in action @mwlive2012. Then stop by the arena area 4 our presentation on...

Thu, 28 Jun 2012 12:12:23 -0400

Check out our booth in action @mwlive2012. Then stop by the arena area 4 our presentation on Packaging. #insightshow twitter.com/BuzzBack/statu…
— BuzzBack (@BuzzBack) June 28, 2012

Our Benefits For Tomorrow Study was cited again by The Hartford. Check it out!

Mon, 25 Jun 2012 14:19:55 -0400

Our Benefits For Tomorrow Study was cited again by The Hartford. Check it out!:

What would you do if you didn’t have income for 3-6 months? Find out what people said in our survey.

Insight Show

Fri, 22 Jun 2012 15:37:12 -0400

@BuzzBack will be exhibiting @MWLive2012 London Insight Show on 27-28 June. Stop by booth F239 and say hello!http://bit.ly/KDikt7 #MRX

Understanding Patient & Physician Gaps Among Diabetes...

Fri, 22 Jun 2012 15:07:00 -0400

Understanding Patient & Physician Gaps Among Diabetes Sufferers - June 2012

Type 2 diabetes is on the rise, and many companies are focused on finding solutions. Understanding how patients feel about type 2 diabetes and what their doctors perceive as key needs and issues is increasingly critical.

In this 20 minute webinar, we invite you to learn new techniques that disclose behaviors, attitudes and emotions among sufferers and physicians who treat type 2 diabetes. Our new case study, which was successfully presented at BHBIA, focuses on some of the day-to-day concerns, issues and subconscious feelings prevalent among type 2 diabetes sufferers and physicians. Key topics covered include:
Factors influencing patient behavior (patient & physician perspective)
How patients feel about suffering
Imagery they use to express how they feel and subconscious drivers
How well patients are managing
Importance of drivers influencing selection of medication
Oral medication patients are aware of and use (or physicians prescribe)
Oral medication patients are aware of and use (or physicians prescribe)

Webinar attendees will learn more about this important topic, as well as gain understanding of new techniques for uncovering emotions and
revealing subconscious feelings in online research.